nxtedition announces its membership to the DPP
Malmö, Sweden, 20 September 2021 – Broadcast specialist nxtedition today announces that it has taken up membership of the DPP, the media industry’s business network which connects companies from the whole media supply chain to share knowledge, solve problems and create business opportunities.
The DPP has more than 400 members from across the broadcast production chain, including start-ups and major global brands. The organisation’s recommended practices have been adopted across the world to strengthen regional digital production initiatives.
Roger Persson, head of sales and marketing at nxtedition, commented: “Collaboration and the cross pollination of ideas is increasingly valuable to any company that wants to remain an active participant in the media and entertainment sector. We put creativity and innovation at the heart of everything we do and the DPP offers us another valuable platform for connecting with our peers and customers to help drive the future of our industry.”
DPP Managing Director Mark Harrison added, “The DPP is delighted to welcome nxtedition as a new member. We are sure that, with their expertise in software defined workflows and automation solutions, they will bring enormous value to our DPP member community, especially within our Next Gen Production Network.”
Established by three major UK broadcasters, BBC, ITV and Channel 4, the DPP brings together content providers with innovative technology companies and service providers with the mission to deliver a simpler, more effective global content supply chain.
Founded in 2012, nxtedition has revolutionised video production as one of the world’s most creative software products in the broadcasting industry. nxtedition was one of the first to approach the simplification of the broadcast process by virtualising microservices to replace legacy systems. The existing paradigm of appliance-based products from multiple manufacturers creates layers of complexity which are expensive to purchase, difficult to maintain, hard to integrate and need specialist staff to operate.
The frustrations of these inefficient workflows brought nxtedition into being, taking a rather unconventional route which uses the latest in web technologies and re-purposes them within a broadcast environment. nxtedition virtualises appliance products (prompters, newsroom control systems, automation, media asset management, transcoding, video servers, graphics systems) and creates microservices to provide virtual instances of their functionality.
The core ethos of nxtedition is to plan, write, edit, play out and archive productions within a single consolidated system where the focus is purely on storytelling and not the underlying technology.