Leading Latin American Digital Streaming Platform Adds FAST Distribution
LOS ANGELES – MuxIP, a leading provider of automated solutions for ad-supported streaming, today announced that it has signed an agreement with CINDIE, the leading Latin American digital streaming platform for independent entertainment, to provision FAST (free ad-supported streaming television) channels for its content worldwide. The agreement entails MuxIP’s FASTHub for OTT platform, delivering CINDIE’s film and TV content across all leading outlets, including, Samsung TV+ and VIdaa sets, as well as to many of the company’s traditional cable, satellite and telco customers.
CINDIE, owned by Digital Media Distribution Ltd., has developed an innovative brand strategy that focuses on the leading independent feature films and premium TV series across all windows and emerging technologies. The CINDIE brand has gained primacy in Latin America, which has quickly grown into the 2nd fastest-growing streaming market worldwide. CINDIE also recently acquired the assets of Paus, which includes a Web3 platform for secure delivery of content via blockchain.
“The growth of the Latin American streaming market parallels the success of CINDIE, where we are seeing impressive consumption of premium and ad-supported content,” said Tony Kelly, founder and chairman of DMD. “The FAST channel universe enables us to cross promote our SVOD and TVOD offerings to expand and scale globally, and MuxIP has delivered the kind of architecture that will accommodate our strategy in a powerful way.”
MuxIP has leveraged its patented system for rapid ad stitching and content delivery to deliver for global clients. It has gained renown in the FAST industry for its innovations in being the first to deliver FAST channels into broadcast and broadcast channels into FAST, as demonstrated earlier this year. The company also announced the first live FAST channel deployments in 2022.
“We have rarely seen an independent content operator build an audience so quickly, and with such an array of genres, as CINDIE,” said Jonathan French, senior vice president of sales and business development for MuxIP. “The value of their brand is already quite high, and the FAST channel distribution will open new revenue streams.”
CINDIE is the leading VOD platform for independent content in Latin America, having pioneered the premium VOD space for feature films like Parasite and Portrait of a Lady on Fire, and distributes its SVOD branded service across all major cable, OTT and IPTV platforms such as Claro Brazil, Telefonica, VIVO, DISH’s MVS HUB and Telecom Argentina’s Flow in the region. It also distributes CINDIE across major AVOD and smart TV networks such as Roku, Samsung and VIDAA. For more information, visit www.cindie.com.
MuxIP is a global leader in powering the rapidly growing TV business model centered on Free Ad-Supported Streaming Television (FAST). The company’s patented, cloud-based SaaS technology offers intuitive and powerful tools that allow content owners and media companies to create, monetize and distribute FAST linear channels on the leading distribution platforms. MuxIP’s patented solutions seamlessly automate every facet of ad-supported streaming by simplifying content preparation, channel scheduling, live event streaming and all of the core components of dynamic video advertising while enabling best-in-class monetization and distribution. Connect with MuxIP on LinkedIn, Facebook, Twitter and at MuxIP.com.