BirdDog and Ideal Systems announce strategic APAC partnership.

BirdDog (, a world leading manufacturer of NDI enabled PTZ Cameras, Converters, and Software today announces a strategic partnership with Ideal Systems, to further drive growth across the Asia Pacific region.

Ideal Systems provide a full spectrum of media technology services including consultation, design, installation, integration, as well as operational and maintenance support of state-of-the-art technology infrastructure across the APAC region. The Ideal Group have 12 offices across 8 countries and over 150 staff and service both the Broadcast Video, and Audio Visual (AV) markets.

Ideal Group are emerging as the leading NDI systems integration company in APAC and in 2020 they have delivered large NDI system deployments in China, Hong Kong, Malaysia and Singapore, where they are currently engaged in some major NDI projects with BirdDog.

“We are super excited to be partnering with Ideal Systems on a much deeper level,” said Jamie Ambrose, Chief Revenue and Operations Officer at BirdDog. “Ideal Systems are the perfect partner for us to drive growth in the region, and the right partner to work with on some large projects that are coming down the pipe.”

“We’ve been really impressed with BirdDog’s NDI product quality and innovation, and we are really delighted to be working more closely with them,” said Fintan McKiernan, CEO at Ideal Systems Singapore. “We have been using increasing amounts of BirdDog products in our NDI solutions and have designed BirdDog into our solutions for a number of our upcoming projects. We are using
BirdDog across booth our Broadcast and AV divisions and are using the full range of their products from their leading PTZ’s and NDI converters to their cloud software. Our BirdDog NDI story starts here, and I have no doubt we have exciting times ahead.”

About BirdDog
BirdDog Australia Pty Ltd (BirdDog) was founded in 2016 with a mission to create the world’s best video over IP products and workflows. BirdDog developed embedded NDI® hardware and implemented into a range of high definition and 4K broadcast video converters, robotic pan-tilt-zoom cameras, and a suite of software products to tie end to end workflows together.

BirdDog products are available globally through a network of distributors and resellers and used by some of the biggest names in Broadcast, AV, House of Worship, Live Streaming, Esports, and Education. BirdDog’s headquarters are in Melbourne, Australia with in-country presence in USA and UK. To learn more about BirdDog, please visit

About Ideal Systems
With 12 offices across Asia, Ideal Systems is the region’s largest broadcast and media systems integrator. Ideal is a multinational organization providing innovative broadcast, cloud, AV and NDI® solutions and consultancy to sectors including broadcasting, media, house of worship, corporate and government. Ideal Systems provide services that range from systems and business consultancy, cloud integration and systems design, systems deployment and support, building of media facilities to live broadcast services.

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