Seervision Reveals 2022 Event Industry Shifts. In the last two years, the global situation has had significant effects on the way the event industry operates. From corporate keynotes to global conferences, every level of the industry has felt an impact.
Global shifts have made organisation and setup more inconsistent, as planning months in advance is simply not an option. As many of us continue to work remotely, we’ve not only got used to streamed events, but our expectations for their quality has changed. Below we’ve detailed the three big shifts in the industry and how businesses are working to alleviate their impact.
Seervision, a Swiss startup developing camera automation software has reviewed some of the key shifts in the event industry for 2022. The article, linked below, aims to provide actionable insights to businesses looking to adapt to the changes. Seervision’s focus on video production in the event industry gives them a unique perspective on the subject.
The three core shifts highlighted in the article are: volatility, the move to hybrid events, and an increased focus on value for money. Many businesses are facing inconsistent organisation and production setup, continuous remote work and high-quality output expectations. Seervision offers their perspective on the situation, and advice on how organisations can adapt to the changes.
Nikos Kariotoglou, Seervision’s co-founder and CEO adds: “Over the last two years, organizing events has become more complex. It is possible to understand the new set of challenges just by looking at how many types of hybrid events are possible to deploy. We’ve also seen a high demand for high quality audiovisual streaming, that adds another layer of challenges to solve. A new level of adaptability is now necessary for venues, event organisers, corporations and even attendees to keep up with trend changes. Deploying the right tools and technology that ensure smooth event coordination and top quality outcome is at the highest priority.”
Shift 1: Timing is everything
The event industry has become far more volatile in the last two years. The potential for schedules to change at short notice means venues, event organisers, corporations and even attendees need to be far more adaptable than they used to be. The challenges of the last two years have pushed event organisers to focus on efficiency in event production more than ever.
Time spent in pre-production is increasingly valuable, with events needing to be set up and executed in as little time as possible. This means using equipment and tools that can be ready at a moment’s notice. It also means that events need to run like clockwork. Gone are the days of lengthy breaks between speakers, waiting to switch over microphones. If you can only make it to one event every year, you need to make the most of it.
Shift 2: We live in a hybrid world
Attitudes to events have changed in the last two years. We’re more than used to working remotely and attendees will continue to expect hybrid options for years to come. Fewer attendees in person means more online viewers, who all expect great quality live streaming. They don’t just want to view the main stage either, they want a comprehensive experience. Events can’t just be another online meeting, they need to be dynamic and engaging.
A high quality and dynamic video stream is the answer. Attendees want to engage with events without feeling like secondary participants. Event recordings also need to be readily available almost immediately afterwards, so as to not lose out on valuable engagement from those who couldn’t make it. This calls for dynamic camera switching between speakers, consistent framing, and smooth shots through production. If only there was some software that allows event organisers to create dynamic, engaging and professional productions autonomously…
Shift 3: Value for money
With the volatility of the industry and the reduced number of physical attendees, event organisers need to make the most of their resources. Events need a fast turnaround and a more direct focus on content. We’re all looking to make the most of our time, and it’s not easy to make your event the one worth attending.
As you might have guessed from the rest of the article, this is where the Seervision Suite comes in. Our system is designed to be set up the day before an event with minimal time and effort. We never compromise on quality, and our software integrates directly into your event workflow. We also offer multi camera control, the potential for remote operation, and autonomous camera switching through our API. This saves time on editing and keeps your production crew small and adaptable.
At Seervision we are committed to making live video production effortless. The event industry has already changed significantly in the last two years, and it will continue to do so. Whether it’s a panel discussion, graduation speech, or concert, the Seervision Suite is built to always provide consistent and dynamic video content.
Seervision is a Swiss startup developing innovative software that makes video production automated and effortless. The Seervision Suite is primarily focused on automating and simplifying the overall live production workflow of corporate studios, stage events and educational spaces. Seervision works alongside industry-leading distributors and system integrators to provide complete autonomous solutions for the proAV industry, venues and corporations looking to automate and improve their video productions.