Robots are having their moment again. With Boston Dynamics’ latest Atlas demo causing a stir across social media—leaping, balancing, and now handling gimbals like it’s prepping for a Steadicam gig—many are wondering if humanoid robotics are finally ready to join the crew. But let’s cut through the hype. For anyone who’s actually spent time on a working set, there’s a rather important detail to keep in mind: film production is controlled chaos. Beautiful, inspired, unpredictable chaos.
Which begs the question: are we really going to trust an android with our dolly moves?
The answer—for now—is a practical no. Not because robots have no place on set, but because the kind of robot that can truly deliver in real-world production already exists. And it doesn’t have legs.
Enter AGITO.
AGITO has long held its position as the most adaptive and intelligent modular dolly system in the industry, and at this year’s NAB Show, it’s returning to the spotlight with a vengeance. Teaming up with Fujifilm and LEMO, the latest Gen 2 AGITO system will be live on two stands: Fujifilm (N1239) and LEMO (N2622), and it’s not here to demo the future—it’s here to show how it’s already being used in it.
AGITO’s MagTrax mode—an ingenious magnetic-guided system that follows a virtually invisible path with pin-sharp precision—will be the headline act. Forget clunky track setups and all the associated tripping hazards. This is motion control reimagined for modern sets: flexible, smart, and above all, safe.
At the Fujifilm stand, the Gen 2 AGITO will be paired with Fujifilm’s Duvo 14-100mm lens—a compact wide-angle broadcast zoom that’s earned its stripes under the stage lights of Adele and Billie Eilish performances. As Stosh Durbacz, VP of Sales at Fujifilm, puts it: “Often, the Duvo lenses are seen riding atop AGITO at live events and concerts. Having the mix of the lightweight wide-angle zoom on the AGITO creates a dynamic tool for production to capture cinematic images from all kinds of great angles.”
This setup, already battle-tested in the real world, is more than just a trade show tease. It’s a working example of how robotic systems, when purpose-built for production, can slot seamlessly into even the most demanding environments.
Over at LEMO’s stand, AGITO will again be running in MagTrax mode, this time supporting an ARRI 360 EVO and the AGITO Tower. The demo here shifts focus from movement to connectivity. LEMO’s famed push-pull connectors—trusted across medical, military, and broadcast industries—are the unsung heroes that keep complex camera systems moving, powered, and, crucially, safe from failure.
It’s a reminder that intelligent motion is only one part of the equation. Reliability, modularity, and rock-solid signal and power connections are what make or break a robotic system on a live set.
So, what’s the takeaway?
While the internet swoons over robot acrobatics, the real innovators are focusing on workflows. AGITO isn’t a humanoid. It doesn’t dance or jump. What it does is navigate the unpredictable terrain of a live set with the grace, intelligence, and reliability that production teams demand. It’s already capturing world-class content on real shows, with real crews, in real environments.
And that’s the difference.
So before you worry about a robot replacing your grip, ask yourself this: can it read a call sheet, roll with last-minute lighting changes, and avoid your producer’s coffee cup on the floor?
No?
Then head to NAB and check out AGITO instead. Because the future of robotics on set isn’t about mimicking humans—it’s about elevating the craft.
📍 See it live:
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Fujifilm – Stand N1239
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LEMO – Stand N2622
LIVE GETS CINEMATIC.
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