For decades, filmmakers and live event producers have sought the holy grail of camera movement: seamless, fluid tracking without the clutter of physical rails, intrusive rigs, or the headaches of post-production cleanup. Enter MagTrax, the latest innovation from Motion Impossible, which is poised to rewrite the rulebook on precision-driven movement.
At its core, MagTrax is a revolutionary evolution of the AGITO Sports modular dolly system, offering all the benefits of guided tracking—without the tracks. By simply attaching a MagTrax sensor to AGITO Sports drive-ends and laying down discreet magnetic tape, operators can achieve pinpoint precision, whether navigating a straight path, a complex curve, or an intricate custom route. Best of all, MagTrax can detect the tape through 9cm of material, making it completely invisible beneath carpets, staging, or set pieces—eliminating tripping hazards and maintaining a pristine production environment.
From Runway to Arena: MagTrax in Action
Motion Impossible’s latest triumph has already found its way onto some of the biggest sets in entertainment.
For H&M’s SS24 campaign, AGITO wasn’t just an unseen workhorse—it became part of the narrative itself. Running in MagTrax mode, it glided effortlessly around the models, seamlessly transitioning from wide, sweeping motion to tight, dynamic shots, providing an immersive, editorial look.
Live TV productions, too, are feeling the impact. Arc shots, long considered a technical nightmare due to the rigidity of physical rails, are now a breeze with MagTrax’s magnetic guidance system. Circular motion is achieved without the logistical drawbacks of traditional track setups, ensuring flexibility in fast-paced shooting environments.
One prime-time example? On The Floor, the globally syndicated quiz show, where AGITO’s versatility allows for dynamic stage coverage, effortlessly weaving between contestants before pulling back for the all-important reveal. This signature tracking setup is now an integral part of the show’s DNA.
AGITO at BSC Expo 2025: Experience the Magic Firsthand
For those eager to see MagTrax in action, BSC Expo (13-15 Feb) is the place to be. Motion Impossible is teaming up with Fujifilm (Stand 121) to showcase AGITO MagTrax in tandem with the 14-100mm lens, a pairing that recently completed an astonishing 302-metre magnetic route around the stage for Adele’s Munich tour.
Beyond MagTrax, AGITO’s presence will be felt across the show floor:
- AGITO Cine will be on display at Camera Revolution’s Stand (248), bringing the Gen 2 innovations to high-end cinema applications.
- ReACTIVE, another groundbreaking system, will be showcased at Brownian Motion’s Stand (244).
AGITO Gen 2: A Smarter, Stronger, More Adaptive System
Motion Impossible’s flagship AGITO system has received a major upgrade with Gen 2, featuring:
- Enhanced motor control for smoother, more precise motion.
- Ethernet connectivity for streamlined operations.
- Silent steering for undetectable movement on set.
- Multi-pathway planning for MagTrax, allowing complex pre-mapped movements.
The best part? It’s shipping now.
For productions that need heavy-lifting capabilities, AGITO Cine brings these innovations into a more robust, rental-only system, supporting camera payloads up to 150kg—perfect for high-end film and TV applications that demand the latest in cutting-edge motion control.
One Last Chance: Limited AGITO Gen1 Systems Available
For those looking for a more budget-friendly solution, Motion Impossible has a very limited supply of AGITO Gen1 units still available. These won’t last long—so if you’re interested in securing one, act fast.
As camera technology continues to evolve, the demand for invisible, precise, and intelligent motion control grows ever stronger. With MagTrax, AGITO Gen 2, and a growing presence in live events, advertising, and feature film production, Motion Impossible isn’t just changing the way we move cameras—they’re redefining what’s possible.
